Your online reputation is your digital footprint and it says a lot about you. Managing your online reputation has never been more important with the advent of social media avenues.
With so many social media channels and the amount of information we get fed every day, shaping and managing the online reputation has become complex.
However, if you’re not in control of the footprints you leave behind, your actions can have a negative impact on your personal brand.
Here are five quick tips that can help you manage your online reputation:
- Do a manual audit of all your social channels every quarter (this includes your tagged photos).
- Do a quick Google search on yourself and see what’s out there. Remove any pieces of content that could potentially harm you.
- Keep certain things private. Privacy settings exist for a reason.
- Keep your online profile accurate and consistent.
Use brand monitoring tools like Mention that can help you manage your brand and keep you on top of your game. Or simply set Google Alerts so you can see what others post about you. By doing this, you are being proactive vs reactive.
About the Author
Megha Hamal is the Founder and CEO of Megha Hamal PR & Branding, LLC, a Chicago boutique PR firm that works in a wide range of categories including lifestyle, restaurants, healthcare, technology, and everything in between.